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Latest News - The Fly Shop

Michael Mercer

NCCFFI Hall of Fame Event

September 23rd, 2024

NCCFFI Hall of Fame Event – The History & Story David Draheim, then a member of Mount Diablo Fly Fishers… Read More »

Winston Pure 2 Freshwater fly rod

Gear Review: Winston Pure 2 Fly Rods

September 16th, 2024

The Winston Pure Series is known as an accurate and delicate presentation style rod  with a wide range of lengths… Read More »

Fly Fishing Travel

Let our team of experts connect you to the best in the world of international fly fishing travel. We've been there. Over the last 44 years, our travel staff has hosted anglers on expeditions all over the world. Our staff, in normal operating years, will visit up 49 different destinations. The Fly Shop's travel team has more than 150 years of collective international travel experience.
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Online Store

The Fly Shop® has been California's fly fishing headquarters for more than four decades. This catalog is America's number one source for fly fishing tackle. Offering signature equipment made by and for The Fly Shop® as well as the best products from the top manufacturers in fly fishing. Any order over $100 ships for FREE (standard Ground shipping).
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Guide Service

We've been guiding fly fishermen in the surrounding rivers and streams since 1978. We know the ropes and we're the only guide service holding permits for the Shasta, Trinity, Six Rivers, Klamath National Forest lands, and all the regional rivers, streams, and fisheries administered by the Bureau of Land Management. We've got a spot, and a...
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Stream Report

There are several hundred miles of rivers, creeks, lakes and streams within easy striking distance of The Fly Shop® in Redding. Trout and steelhead fishing here isn't a season; it's a way of life at The Fly Shop®, and we've got fine fishing nearly 365 days of the year. We'll also help with flies and equipment, lodging, and transportation if you need it.
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Private Waters

In 1984 The Fly Shop® recognized that the demand for angling privacy and quality fishing had far outstripped all but the most remote public resources. Then we did something about it. With that in mind, we intensified our commitment to protecting existing fisheries, and our promotion of the catch-and-release concept. Our Private Waters are fly fishing only.
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Fly Fishing Schools

Our expert teaching staff has a fine-tuned approach to instruction that makes learning the sport easy, fun, and fast. We care about more than introducing our passion for fly fishing to others. It is part of why we've developed one of the premier fly fishing education programs in the country. Perfect for all levels from beginner to advanced fly fishers.
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FishCamp™

Our award-winning summer camps are located in the perfect outdoor campus. It is the ideal way for young boys and girls (age 10-15) or kids with their families to learn to master and enjoy the sport of fly fishing. Kids camp youngsters learn fundamental casting, fly fishing techniques, fly tying, and outdoor skills that will stay with them the rest...
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Lower 48 Travel

Introducing the newest fly fishing travel options from The Fly Shop®. The lodges and outfitters we have assembled for our Lower 48 Program are a collection of friends we have fished with, and associates we have helped with international trips over the last 43 years. They are a cross section of some of the best outfitters we know of and we trust them to deliver a great...
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Fly Fishing News & Blog

The fly fishing stories, biographies, travel chronicles, photo essays, fly tying stories, technical reviews, tips, fishing reports, and news that are a collaborative effort of The Fly Shop’s talented staff and over 43 years of serving fly fishers. We’ll keep you informed on important subjects such as conservation efforts, improving your fly casting, or even tying an intricate Atlantic salmon fly.
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Let us point you in the right direction

The Fly Shop® has been a leader in fly fishing innovation for four decades. Our catalog and travel digest remains America's most popular source for productive, new, top quality flies, fly fishing tackle, and an inspiration for local and international angling travelers.